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Gordon Thom - Chairman Dyson JapanSeptember 06, 2005 - Speaker
Gordon Thom - Chiarman, Dyson Japan.

"Playing Away: competing with Japan's giants on their home ground"

Gordon Thom - Chairman Dyson Japan

Thom Profile
Chairman, Dyson Japan since 2004
2001 - 2004 International Managing Director, Dyson Ltd, UK
1998-2001 President Dyson Japan
1994-1998 Economic Counsellor, British Embassy, Tokyo
1989-1993 First Secretary Commercial, British High Commission, New Delhi
1985-1989 Foreign and Commonwealth Office, London
1981-1985 First Secretary Political, British Embassy Tokyo
1979-1981 Foreign and Commonwealth Office, London

Dyson Japan
Dyson KK is the Japan subsidiary of the British vacuum cleaner manufacturer Dyson Limited. Dyson is the best selling vacuum cleaner in Europe, in the US and Australia. Dyson KK was established in 1998, began selling and distributing vacuum cleaners in 1999 and launched DC12, its cleaner designed specifically for Japan, in 2004. Sales this year are expected to be around 200,000 units - compared to some 20,00 per year before DC12's launch. Market share, in value terms, grew from less than 0.5% to over 11% in the 12 months since the launch of DC12

Dyson cleaners are sold in some 1800 stores throughout Japan. The company has 55 employees, including 20 area sales managers. Nikkei Business has rated Dyson top in terms of aftersales service for the past two years.

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