Entrepreneur Association of Tokyo
Speaker - William Reed, Guerrilla Marketing Genius

July 02 2003 - Mr. William Reed, Guerilla Marketing Coach for the AMTGROUP and Master Trainer for Guerrilla Marketing Genius.

After first coming to Japan to study at Waseda University in Tokyo in 1972, William Reed earned a Masters Degree in Education from the University of Missouri (USA) in 1977. In 1989 he established his company, Reed Research Institute, and in 2002 he launched B-SMART Systems from that base. He is currently the Director of B-SMART Systems, and has developed bilingual programs in English and Japanese to 'Develop Your Knowledge, and Learn to Think on Your Feet.'

He is also certified as a Guerrilla Marketing Coach, and specializes in blending Buzan Learning Tools with Guerrilla Earning Tools, to develop customized programs combining seminars and coaching, designed to improve profitability and creativity at the same time. He is certified as a Buzan Licensed Instructor by Master Trainer Vanda North of the Buzan Centres, and brings additional dimensions to the program based on his 30 years of experience in and with Japan.

With over 30 years of experience in the martial art of Aikido, he is the author of 3 books on the subject, and currently holds the rank of 6th-degree black belt. He also has professional license in Brush Calligraphy, with over 20 years of experience, and has exhibited calligraphy at galleries and museums in Tokyo. An amateur Tap dancer, he also has performing experience. With a Renaissance-scope of interests and professional experience, as well as bilingual presentation skills, he brings a unique perspective and an experiential base to companies with needs to improve local or global competitiveness.

Guerrilla Marketing Genius was founded by William Reed in 2002.