Entrepreneur Association of Tokyo
Speaker - Atsuko Morimoto
2006 11 01 (Wednesday)
"Learn from Innovative Marketers"
Profile
Atsuko Morimoto is a founder of AM Associates, a consulting company specialized in Marketing & Communications. It offers services in IMC (Integrated Marketing Communications), including Acquisition, Customer Relationship & Loyalty Marketing and Branding. Current clients are skin-care and publishing companies etc.
Before establishing AM Associates, she built up extensive experiences handling such global clients as American Express, IBM, Unilever, Dell etc. at major international advertising agencies (Vice President at Dentsu Wunderman, Ogilvy & Mather, Grey Advertising) . She was also Vice-chair of Direct Marketing Committee at ACCJ (American Chamber of Commerce in Japan) for two years.
The Dell-Online project developed from a Marketing perspective was awarded e-Commerce Grand Prize of Nikkei Multi-Media.
She frequently writes articles for IM PRESS, a business magazine specialized in CRM (Customer Relationship Management).
http://amajp.com/
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