Entrepreneur Association of Tokyo
Seminar Summary - The Tully's Coffee Japan Story

A Passionate Brew
The Tully's Coffee Japan Story
Mr. Hitoshi Suga (Profile)
July 2004

What do a magazine cutting, the President of a global venture capital corporation and a jobless banker have in common? Brew them all together and you'll find the essence behind Japan's third largest coffee chain, Tully's Coffee Japan Co., Ltd.

How did Tully's, which started with just one store in Tokyo's Ginza district, reach the point where today it is now hotly challenging the supremacy of Starbucks?
Hitoshi Suga, Vice Chairman and Board Member, Tully's Coffee Japan Co., Ltd./FoodX Globe Co., Ltd, was on hand at the July 5th EA-Tokyo seminar to explain.


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