FEATURED MEMBER - Wendy Kerr
Interview - February 2005
Momentum Coaching & Change Management
Interview with Wendy:
1. When did you start your first business? What was it? What lessons did you take away from that experience?
Whilst the first business I set up and own is Momentum, I have been involved in 3 other start-ups funded by shareholders. The key learnings I got from being involved in these start-ups (all in internet and television) is firstly to research your market thoroughly to get a realistic understanding of the opportunity and to gather facts to support your business case. Secondly, create a compelling vision that represents your long term business goal and really inspires you and your team. Thirdly, create a strategic framework for the business ∁Eso you know where you are heading and how to get there. Very often opportunities and market forces mean we have to make decisions very quickly, but having the strategic framework to make them within ensures the business still moves in the right direction.
2. What are some of the challenges you have faced in starting your business and how did you overcome them?
The biggest challenge I faced in going alone with my own business was simply having the confidence to do it. Logically I knew a need existed and I had the right skills and experience but taking the next step of starting up was scary. For Momentum, I overcame this by offering my initial clients Coaching services pro-bono. This allowed me to get my confidence and some experience to really get going.
3. How did you form your business? (Yugen Kaisha, Kabushiki Kaisha, etc.) How long did the start-up process take?
My business is a private entity.
4. Where do you see your business in 5 years?
The slogan of my business is Ehe power to increase and develop at an ever growing pace E∁Eso the possibilities for the next 5 years are infinite!! I cannot be definitive about this answer, as I am constantly amazed at how many opportunities there are here but the core of my business ∁Erealizing potential in businesses and individuals ∁Ewill remain constant.
5. Do you see yourself as an entrepreneur? Why?
I do! In addition to Momentum, I have another business selling handmade jewellery from New Zealand. This targets a separate market and it also has very different operational needs. This business has been very successful and I love working with beautiful jewellery!
6. What is your definition of an entrepreneur?
Entrepreneurship is a state of mind ∁Eit’s about seeing opportunities and looking for ways to exploit them.
7. What piece of advice would you give to a person wanting to start his or her own business in Japan?
Do it!! If you have an idea and there appears to be a market need for it ∁Egive it a go! You may want to start small and reduce the risk, building your confidence and experience as you go.
8. Can you recommend any resources such as books, websites, or support centers for entrepreneurs in Japan?
Join the EA association, and log into . My favorite book for starting and managing a business is ‘The E-Myth Revisited Eby Michael E. Gerber.
9. Who are your mentors in business?
I gain inspiration from other Coaches developing their businesses into amazing enterprises. And my day-to-day business sounding board is my husband ∁Ewho after a big day at his office, listens and supports me with my enterprises!
10. What makes you happy?
Happiness for me comes from 3 areas ∁Eprofessional, personal and the future… I get real fulfillment from helping people help themselves to realize their goals and true potential, and I love hanging out with my husband and young son. And then knowing that my life is not set in stone ∁Eit is an adventure waiting to happen!!